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Create a GS1 Digital Link QR Code

The GS1 Digital Link 2D barcode will soon become the ultimate standard for connecting physical and digital worlds. By January 2027, all 1D barcodes will be replaced by GS1-compliant QR codes globally.

One QR code will contain everything you need to know about a product—from batch number, serial number, expiration date, to brand information, and more. Be the first to adopt this using a GS1 QR code generator powered by QR TIGER.
Create a GS1 digital link QR code in seconds

1D Barcode + QR in one

Make a smooth transition from traditional barcodes to GS1-compliant barcodes. We're the only platform that provides a 1D barcode within a QR code, making sure your codes are compatible with any scanning device.

Why use a 2D barcode?

Compared to the traditional 1D barcode, 2D barcodes streamline the needs of both supply chains and consumers
Better inventory and product managementBetter inventory and product management
SustainabilitySustainability
Product authenticationProduct authentication
Branding and marketingBranding and marketing
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Fully customizableUsing our GS1 QR code generator, enter the product information and URLs. Read our guide to GS1 URI structures and link types.

About GS1 Sunrise 2027

GS1—a global system of standards with more than 100 member countries—is ushering in a new era in retail scanning. By the end of 2027, all 1D barcodes will be replaced by a GS1 Digital Link.

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What is a GS1 Digital Link QR Code?

A GS1 Digital Link QR Code—also known as a 2D barcode—is an advanced barcode that connects physical products to online information using global standards. It usually appears in a square format and holds information about a product—its manufacturer, product details, brand information, promotional content, and more.

How is a GS1 Digital Link different from a traditional barcode?

Traditional 1D barcodes can only hold limited data, while GS1 2D barcodes can store much more information. 1D barcodes can be read with a laser barcode scanner, while 2D barcodes can be scanned using either a 2D scanner or a smartphone.

What kind of data can I store in my GS1 Digital Link?

The GS1 digital link QR code is a smart tool for product identification, as it can contain all your product’s important information, such as:

  • Detailed product descriptions

  • Product information

  • Product identification numbers

  • Serial numbers

  • Lot numbers

  • Expiration dates

  • Specifications and manuals

  • Interactive content like videos and 360° product views

  • Special offers and promotions

  • Sustainability information and certifications

  • Links to your brand website or social media pages

Why should I use a GS1 Digital Link QR code?

There are numerous benefits to using GS1 2D barcodes: more data capacity, better accuracy, and the ability to add a variety of product information. Businesses can use it for enhanced customer engagement, real-time QR content updates, streamlined supply chain, and tracking.

Why should businesses switch to GS1-powered digital links?

Businesses must keep up with advanced technology like GS1 digital link and comply with industry compliance to address the growing demand for information transparency, supply chain traceability, and efficient product authentication across systems.

How can I create a GS1 Digital Link or 2D barcode?

To create a GS1 QR code generator, you’ll need a GS1 Company Prefix. This unique identifier links your products to your company within the GS1 global system. You can then use a GS1-approved solution provider to generate your custom QR code and link it to the desired product information.

Can I create a GS1 QR code for free?

Generating a GS1 2D barcode may come at a cost, which depends on several factors. You may view our pricing here.

What is the size of a GS1 Digital Link?

GS1 2D barcodes are typically larger than traditional barcodes. But like standard QR codes, their size may vary depending on the amount of data stored and the dimensions of the printed material.

Can I scan a GS1 QR code with my smartphone?

Yes, most smartphone devices are able to scan GS1 2D barcodes using the built-in camera app.

Can I scan a GS1 2D barcode using a traditional barcode scanner?

No, you need a barcode scanner capable of reading 2D barcodes to scan a GS1 digital link. Modern point-of-sale systems have this capability.

What industries use GS1 QR codes?

As they are a global standard, GS1 2D barcodes are now being used across many industries, including manufacturing, pharmaceuticals, automotive, retail, and consumer goods. These codes help streamline supply chain management, inventory control, and product traceability.

How can the healthcare industry use the GS1 digital link QR code?

Health institutions and professionals can use this technology to enhance operational efficiency, product traceability, recall process, distribution, patient safety, and more. For example, hospitals can use medical equipment GS1 barcodes to provide instant user manuals, proper equipment disposal, lifespan, maintenance information, and so on.

There are more applications, including:

How can the retail industry use the GS1 digital link QR code?

The retail industry can use the GS1-powered digital link for inventory management, streamline operations, and stay competitive in the market or industry. For example, retailers can use the digital link for inventory management to have an accurate and updated count of each item.

Other uses include:

  • Streamline the checkout and payment system

  • Product transparency

  • Supply chain management

  • Product recall management

  • Data analytics and insights, and more.

How can the manufacturing industry use the GS1 digital link QR code?

It’s also essential for the manufacturing industry to use advanced technology like GS1-powered digital links to keep up with the fast-paced nature and evolving demands of consumers. Food manufacturers can use GS1 QR codes for food information to know more about the product.

Applications include:

  • Seamless product flow in the global supply chain

  • Improved quality control

  • Streamline production processes

  • Global trade and Interoperability